Case study · Retail & e-commerce

From a 28% phishing failure rate to 3% in four months

How a national retail chain with 12,000 employees made security training work for store teams and seasonal hires.

National retail chain12,000 employeesRetail & e-commerce4-month program
28% → 3%phishing failure rate
92%training completion across all locations
67%fewer security-related IT helpdesk tickets
$450Kestimated breach costs avoided

The challenge

High turnover and seasonal staffing meant traditional security training wasn't reaching the people who needed it most.

High phishing failure rates

28% of employees failed phishing tests, especially seasonal hires and store staff.

Training that wasn't working

With high turnover and seasonal staffing, traditional security training wasn't sticking.

Two near-misses

The company had already experienced two near-misses with payroll diversion attacks.

“Our retail operations faced constant phishing threats targeting employee credentials and customer data.”

What we did

A four-month program built around the way store teams actually work.

Deployed: security awareness training and phishing simulations.

Retail-specific phishing

Simulations built around real retail scenarios, like fake schedule changes and HR updates.

Micro-training

Short modules of 3 to 5 minutes, sized to fit around store shifts.

Multi-language support

Training that works for a diverse workforce.

Mobile-first

A platform designed for store employees, not just office desks.

The results

Measured over the four-month program.

  • Phishing failure rate reduced from 28% to 3%.
  • 92% training completion across all locations.
  • Zero security incidents during the holiday hiring season.
  • 67% reduction in IT helpdesk security-related tickets.
  • Estimated $450K saved in potential breach costs.

secriq transformed our security culture. Store employees who previously ignored security training now actively report suspicious emails. The platform’s retail-specific content made security relevant to their daily work. In four months, we went from being a phishing target to having one of the most security-aware retail workforces in our industry.

HR Director, national retail chain

Client profile

CompanyNational retail chain
Employees12,000
IndustryRetail & e-commerce
ChallengeHigh phishing failure rates among seasonal hires and store staff
SolutionSecurity awareness training and phishing simulations
Program length4 months

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